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Submitted by: Jeff Reys
If you re a smart marketer, then you know the advantage mobile billboards give your business over the competitors. Knowing the psychology behind using billboards gives you a cutting-edge to dominate the market. Here s how effective it is for you to use it in your marketing.
Building a Buzz
Consumers in your local town may already know that your business exists, but you are looking to build more awareness of your brand through advertising. Mobile billboards can help you do this through displaying your unique selling point all over town. Using billboard trailers puts your message right in front of their face. By seeing your message across town, you get them thinking about how they could benefit from your product, program or service. Billboards build buzz because they target the high traffic areas and people absorb the message displayed there.
Focused Advertising
By using billboard trailers as your form of advertising, you receive targeted leads that will flock to your business. Even in your own town, there are different categories of people. Each of these categories have different likes and dislikes, different income status, shop at different places and look for certain programs, services or products. While your business might cater to a niche market or could possibly service everyone, it s important to let these categories of people know how your business can meet their needs, different from other businesses. By using mobile billboards, you reach a core group of people, you communicate your message speaking their language to them and target leads that will become customers for life.
Attention Grabbing
Have you noticed billboard trailers? If you have seen them, then you know how they use top-notch graphics to go with a business s marketing message. The graphics draw attention to the mobile billboards because they pop the viewer out of their comfort zone to look and take in the message. With carefully chosen and placed graphics, the designer also chooses the font style and a color to grab attention to mobile trailer s possible extent.
Even then, this form of marketing is not just mobile. The trailers often park at busy intersections in parking lots during peak rush hour traffic. The traveling billboards park at the business if the intent is to deliver the message to drive traffic inside the door during a particular event or time of year.
Location, Location, Location
Yes, having mobile billboards helps you have location in your local area. You can t simply move your business to the busiest intersection, but instead can send the mobile unit to do the work for you. With so many choices for consumers to choose from competitors and local businesses simultaneously competing with the Internet, having a mobile form of marketing helps to compel locals to use a business in the nearby area.
Repetition of the Message
If you understand marketing, then you know that you will find yourself speaking like a broken record. Repeating the advertising message is essential. Potential customers take an average of seven times of hearing it before they decide whether the product, program or service is right for them. Having your message displayed on mobile billboards around town is a surefire way to repeat your message to potential customers.
About the Author: Our dedicated team will work with your corporate branding to create highly effective visuals for your campaign, promoting your business through effective and appropriate graphic imagery. Visit our Website
outdoormedia.net.au/
Source:
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