Submitted by: Matt Taylor
Wise shoppers almost always seek customer reviews about a new product before spending their money on it. What most ecommerce entrepreneurs may not know is that Google reviews these customer ratings as part of its ranking search results criteria. There are multiple websites from where you can obtain customer reviews but not all of them are trustworthy. However, Google makes it easier to obtain honest reviews via Google Places. In essence Google offers its own customer review tool to ensure that its users can obtain genuine customer ratings seeing as many companies have been known to pay for customer reviews while others create smear contents in a bid to taint their competitors’ reputations.
So, how is it possible that customer ratings posted on Google Places are virtually free from corrupt content? In order to provide your thoughts, likes and dislikes, and complaints concerning a particular product on Google Places you must have actually purchased that product from the relevant company you intend to put in the spotlight. This has proved to be a fantastic way of doing away with fake reviews. This strategy has worked brilliantly for many websites considering that consumers are always bombarded with all sorts of product reviews including some from the companies in question as they try to dispel the complaints leveled against them.
For many companies this resource thus serves as a point of reference where they can send their customers and have them ascertain that their products are more superior to those from the competition. When people consult Google reviews they benefit from customer ratings they can trust and in turn, as concerns the ecommerce company in question, the higher the number of review counts, the greater the site visibility and elevated click through rates, and which converts user searches into sales.
A sales-required customer ratings website is therefore an excellent channel through which consumers can come up with an accurate perspective of a company they are about to deal with. It is essential for any online company to get credible customer reviews seeing as consumers are always wary of making purchases online knowing full well that the internet abounds with con-artists. A site that offers trusted customer ratings about its products portrays an honest trading partner and this makes it easier for the consumers and relevant companies to access and provide quality products and/or services respectively.
Besides Google Reviews there are several other popular and trusted websites where reliable customer ratings can be obtained and these include Yelp, MerchantCircle, Insider Pages, Judy’s Book and Kudzu. A company will do well to have its customers post reviews in all these websites considering that such comments are major influencers of search engine results. The tricky part would be to get customers to post reviews on all of them; one or two websites should be okay but not six. Nonetheless, this has been made easier thanks to customer review tools that can present all these review websites together on a single platform. All that the company will need to do is direct customers to this platform whereupon their reviews will be registered on all the individual product review networks.
About the Author: For more information about Google reviews please visit our website
yoursitereviews.com/
Source:
isnare.com
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